Team & Advisors
Lucidai is led by a multidisciplinary team of builders, psychologists, and technologists who share a common belief: Web3 should be more human. Rooted in the UK’s vibrant AI and design ecosystem, our team brings together backgrounds in cognitive science, blockchain development, and emotional interface design.
Core Team
Eleanor Hayes
Founder & CEO
Former Product Lead at Calm Europe
MSc in Cognitive Psychology, University of Oxford
Specialized in affective computing and behavioral UX
Spearheaded AI-powered wellness tools with over 5 million users
"Lucidai was born from a simple question — what if our dreams could guide us into the digital world in a way that feels truly personal?"
Dr. Oliver Price
Chief AI Architect
PhD in Computational Linguistics, University of Cambridge
Ex-NLP Lead at DeepMind Health
Built language models focused on emotional sentiment and symbolic interpretation
Advisor to UK’s AI in Mental Health initiative
Harriet Linwood
Chief Design Officer
Former UX Director at Headspace UK
MA in Interaction Design, Royal College of Art
Expert in accessible interfaces for neurodivergent and emotionally expressive users
Led award-winning wellness design projects for NHS and private clinics
Theo Jenkins
Head of Web3 Strategy
Early contributor to Arweave and The Graph
Founder of EthForGood, a UK-based DAO for social impact
Focused on tokenized onboarding and emotion-aligned utility design
Passionate about human-centered crypto economics
Advisors
Charlotte Reeves
Psychology & Dream Science Advisor
Clinical psychologist specializing in symbolic analysis
Member of the British Psychological Society (BPS)
Author of “The Mirror Mind: Dreams, Archetypes, and the Digital Self”
Daniel Morecroft
Blockchain & Legal Advisor
UK-based solicitor with expertise in crypto compliance (FCA-registered)
Consultant for several UK/EU tokenization frameworks
Legal advisor for multiple early-stage BSC projects
Lucidai’s team is committed to building a platform that not only interprets dreams — but respects emotional nuance, user safety, and ethical AI deployment. Our UK base ensures strong regulatory alignment while giving us access to world-class AI talent and creative innovation culture.
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