# Team & Advisors

Lucidai is led by a multidisciplinary team of builders, psychologists, and technologists who share a common belief: **Web3 should be more human.**\
Rooted in the UK’s vibrant AI and design ecosystem, our team brings together backgrounds in cognitive science, blockchain development, and emotional interface design.

#### Core Team

**Eleanor Hayes**

**Founder & CEO**

* Former Product Lead at Calm Europe
* MSc in Cognitive Psychology, University of Oxford
* Specialized in affective computing and behavioral UX
* Spearheaded AI-powered wellness tools with over 5 million users

> _"Lucidai was born from a simple question — what if our dreams could guide us into the digital world in a way that feels truly personal?"_

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**Dr. Oliver Price**

**Chief AI Architect**

* PhD in Computational Linguistics, University of Cambridge
* Ex-NLP Lead at DeepMind Health
* Built language models focused on emotional sentiment and symbolic interpretation
* Advisor to UK’s AI in Mental Health initiative

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**Harriet Linwood**

**Chief Design Officer**

* Former UX Director at Headspace UK
* MA in Interaction Design, Royal College of Art
* Expert in accessible interfaces for neurodivergent and emotionally expressive users
* Led award-winning wellness design projects for NHS and private clinics

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**Theo Jenkins**

**Head of Web3 Strategy**

* Early contributor to Arweave and The Graph
* Founder of EthForGood, a UK-based DAO for social impact
* Focused on tokenized onboarding and emotion-aligned utility design
* Passionate about human-centered crypto economics

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#### Advisors

**Charlotte Reeves**

**Psychology & Dream Science Advisor**

* Clinical psychologist specializing in symbolic analysis
* Member of the British Psychological Society (BPS)
* Author of “The Mirror Mind: Dreams, Archetypes, and the Digital Self”

**Daniel Morecroft**

**Blockchain & Legal Advisor**

* UK-based solicitor with expertise in crypto compliance (FCA-registered)
* Consultant for several UK/EU tokenization frameworks
* Legal advisor for multiple early-stage BSC projects

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Lucidai’s team is committed to building a platform that not only interprets dreams — but respects **emotional nuance**, **user safety**, and **ethical AI deployment**.\
Our UK base ensures strong regulatory alignment while giving us access to world-class AI talent and creative innovation culture.
